In 2013 you won’t have
to dream about such place, a new concept of retailing stores is becoming a
reality (at least with regard to the Blemya’s concern) the Global Malls, or
World Cities Shopping Centres, a complex of buildings with stores that have in
its mix one or more shops representing products of each country in the world.
Researches indicates
the demand for this sort of shopping mall, even a super-rich class Londoner
would like the idea to go to the next door mall to buy genuine Mexican “maiz”,
of his on preference to make tortillas mexicanas, and a pair of Brasilian
Havaianas sandals that he forgot to buy to his nephew on his last trip to
Brazil.
But this mall was
specially designed for the upper middle class and lower middle class.
International travel has become very cheap, and this public became fans of some
cities local brands and want to have them, even the consumer that was not able
to travel would became aware of a new foreign brand and adopt it.
The shops don’t sell
only the products itself, but also its culture. Attendants are, in its great
majority, well-trained students that always inform the client about the
product's culture and are able to speak the local languages as well as the
language spoken of the shop's nationality.
Another important
point for the emergence of this retail segment was the stock on demand
according to results of researches and studies promoting the knowledge base of
the hospitality and tourism field in world’s major cities, together with the
cheap and efficient logistics services and the specialized media (travel books
and magazines such as Wallpaper magazine, Lonelly Planet, among others).
Consulates and
chambers of commerce no longer have a passive role on this new retail store and
enter thoroughly in the story, helping commercially and even subsidizing some culturally
important products.
On a
not-to-distant-future we would say: “the World Cities Shopping Centres are an
important step to demonstrate the beauty and viability of collectiveness”.
